Audi

Audi (logo)

Audi is following its strategic focus and consistently pursuing sustainable premium mobility. The electric-powered e-tron is the highlight of the 2019 product offensive.

BUSINESS DEVELOPMENT

“Vorsprung” is Audi’s active brand promise that is delivered throughout the world and that is currently being redefined by the brand with the four rings, as it moves away from the narrow focus on technical feasibility and towards a new approach, where the customer is at the center. In 2019, Audi expanded its vehicle range and celebrated over 20 market launches. The highlight of the year was the market introduction of the Audi e-tron. The all-electric SUV was rolled out in Europe, China and the USA. The vehicle stands out with a high-quality interior and is packed with technological highlights. The all-electric Q2L e-tron debuted on the Chinese market. With concept vehicles such as the e-tron GT concept, Q4 e-tron concept, AI:TRAIL, AI:ME and others, Audi showcased further potential in e-mobility and artificial intelligence. By 2025, Audi plans to bring more than 30 electrified models to market, including 20 with pure electric drive. Audi is thereby following its strategic focus and consistently pursuing sustainable premium mobility. Alongside the electrified models, the vehicles Audi presented in 2019 included the fourth generation of the bestselling A6 and the dynamic RS 7 Sportback.

The difficult market environment and the WLTP test procedure posed challenges for Audi particularly in the first half of 2019. Nevertheless, the Audi brand delivered a total of 1.9 million vehicles to customers (+1.8%). Deliveries rose especially in Western Europe (+4.0%) and China (+4.1%).

Audi sold 1.2 (1.5) million vehicles in the reporting year. Unit sales by the Chinese joint venture FAW-Volkswagen amounted to a further 620 (620) thousand Audi vehicles. The Q2, e-tron and Q8 models were in especially high demand. Unit sales at Automobili Lamborghini S.p.A. amounted to 8,290 (6,333) vehicles. The increase was mainly due to high demand for the Urus.

In the reporting year, Audi produced 1.8 (1.9) million units worldwide. Lamborghini manufactured a total of 8,664 (6,571) vehicles in 2019.

SALES REVENUE AND EARNINGS

As of 2019, the multibrand sales companies have been separated from the Audi brand and are reported in the Other category to increase overall transparency and comparability. As a result, the Audi brand’s sales revenue declined to €55.7 (59.2) billion in fiscal year 2019. The operating result (previous year’s figure excludes special items) stood at €4.5 (4.7) billion. Mix and product cost improvements offset negative effects from model start-ups and phase-outs, higher upfront expenditure for new products and technologies, an unfavorable exchange rate trend and personnel cost increases. The operating return on sales (previous year’s figure excludes special items) was 8.1 (7.9)%. The financial key performance indicators for the Lamborghini and Ducati brands are included in the financial figures for the Audi brand.

1.9 million

Vehicles delivered in 2019

  (XLS:) Download

PRODUCTION

Units

 

2019

 

2018

 

 

 

 

 

Audi

 

 

 

 

A4

 

323,387

 

344,623

Q5

 

286,365

 

298,645

A3

 

240,795

 

304,903

A6

 

232,569

 

254,705

Q3

 

195,566

 

167,707

Q2

 

130,225

 

108,386

A5

 

93,077

 

111,544

A1

 

81,287

 

80,387

Q7

 

63,633

 

110,593

Q8

 

44,727

 

22,414

e-tron

 

43,376

 

2,425

A8

 

23,826

 

24,541

A7

 

17,068

 

20,058

TT

 

14,999

 

12,118

R8

 

2,121

 

1,764

 

 

1,793,021

 

1,864,813

 

 

 

 

 

Lamborghini

 

 

 

 

Urus

 

5,233

 

2,565

Huracán Coupé

 

1,495

 

1,669

Huracán Spyder

 

931

 

1,121

Aventador Coupé

 

786

 

578

Aventador Roadster

 

219

 

638

 

 

8,664

 

6,571

 

 

 

 

 

Audi brand

 

1,801,685

 

1,871,384

 

 

 

 

 

Ducati, motorcycles

 

51,723

 

53,320

  (XLS:) Download

AUDI BRAND

 

 

2019

 

2018

 

%

 

 

 

 

 

 

 

Deliveries (thousand units)

 

1,854

 

1,818

 

+2.0

Audi

 

1,846

 

1,812

 

+1.8

Lamborghini

 

8

 

6

 

+42.7

Vehicle sales

 

1,200

 

1,467

 

−18.2

Production

 

1,802

 

1,871

 

−3.7

Sales revenue (€ million)

 

55,680

 

59,248

 

−6.0

Operating result before special items

 

4,509

 

4,705

 

−4.2

Operating return on sales (%)

 

8.1

 

7.9

 

 

e-tron

e-tron (photo)
DELIVERIES BY MARKET
in percent
Deliveries by market (pie chart)

FURTHER INFORMATION
www.audi.com